B2B inbound marketing and lead generation services.

Inbound Marketing


How to Recover from a “Marketing Malfunction”


How to Recover from a “Marketing Malfunction”

On October 31, I blogged about how one marketer dropped an f-bomb on his mailing list and paid the price with lost subscribers and customers.

It was more of a “what not to do” post.

Now I’d like to explore how you can recover from a blunder like this, the marketing equivalent of a “wardrobe malfunction.”

More cynical people might assume spin doctoring is in order, but the simplest solution usually requires little more than eating a jumbo slice of humble pie. … Read more

Selecting a WordPress Theme for Inbound Marketing


Selecting a WordPress Theme for Inbound Marketing

With the re-launch of the Etika Marketing website under a new design, I thought it only appropriate for the inaugural blog post to discuss WordPress theme selection. The theme I’m using for this site is called Good Bones, by Make Design, Not War (MDNW on Themeforest) and available from Themeforest.… Read more