Last week we explored what makes a kick-ass blog post headline. Closely related, but with their own challenges, are irresistible email subject lines.
The challenge: Write an email subject line so urgent and compelling that it demands to be opened RIGHT NOW, while at the same time steering clear of SPAM filter triggers.… Read more
A few days ago, Movable Ink posted their US Consumer Device Preference Report for Q3 2013, showing that 61% of email opens occurred on a mobile device like a phone or tablet. That’s more people opening emails on mobile devices than desktops (“desktop” referring to both desktop PCs and laptops.… Read more
On October 31, I blogged about how one marketer dropped an f-bomb on his mailing list and paid the price with lost subscribers and customers.
It was more of a “what not to do” post.
Now I’d like to explore how you can recover from a blunder like this, the marketing equivalent of a “wardrobe malfunction.”
More cynical people might assume spin doctoring is in order, but the simplest solution usually requires little more than eating a jumbo slice of humble pie. … Read more
I was preparing this morning for my weekly webinar with the LinkedIn Inbound Networkers Group, where our topic was “Marketing Dos and Don’ts.” I remembered a doozy of a marketing “don’t” from two months ago: A pair of emails sent by a WordPress consultant to his email list.… Read more