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lead tracking


Stalker or Helpful Salesperson? Using Lead Intel to Reach Out to Prospects


Stalker or Helpful Salesperson? Using Lead Intel to Reach Out to Prospects

Are you a creepy sales-stalker or just being helpful?

It depends on your timing and how you approach your prospects when using lead tracking software.

Today’s marketing automation and lead tracking software often allows marketers to identify individual leads and track their online activity, including visits to the marketer’s website, plus email opens and clicks.… Read more