B2B inbound marketing and lead generation services.

Website Design


Mobile Marketing Is No Longer Optional


Mobile Marketing Is No Longer Optional

A few days ago, Movable Ink posted their US Consumer Device Preference Report for Q3 2013,  showing that 61% of email opens occurred on a mobile device like a phone or tablet. That’s more people opening emails on mobile devices than desktops (“desktop” referring to both desktop PCs and laptops.… Read more

Selecting a WordPress Theme for Inbound Marketing


Selecting a WordPress Theme for Inbound Marketing

With the re-launch of the Etika Marketing website under a new design, I thought it only appropriate for the inaugural blog post to discuss WordPress theme selection. The theme I’m using for this site is called Good Bones, by Make Design, Not War (MDNW on Themeforest) and available from Themeforest.… Read more