B2B inbound marketing and lead generation services.

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Simple Fixes To Make Your Content Mobile Friendly


Simple Fixes To Make Your Content Mobile Friendly

In my previous two blog posts about mobile-friendly content, I wrote about what I feel is missing from most of the marketing content delivered to mobile devices.

I mentioned technologies that I believed are coming in the near future or are only available now from a small handful of providers (usually at a rather high cost, too).… Read more

How and Why to Hide Your PDF Content from Search Engines


How and Why to Hide Your PDF Content from Search Engines

This blog post is the result of a recent discussion started on the LinkedIn HubSpot Partners Group about PDF files and duplicate blog content penalties. (Note: This group is a closed group, so you won’t be able to view the discussion if you’re not a member, sorry.)

I made a few suggestions in the LinkedIn discussion about hiding PDFs from search engines, but I realized that this topic required a much longer treatment to be useful.… Read more

Selecting a WordPress Theme for Inbound Marketing


Selecting a WordPress Theme for Inbound Marketing

With the re-launch of the Etika Marketing website under a new design, I thought it only appropriate for the inaugural blog post to discuss WordPress theme selection. The theme I’m using for this site is called Good Bones, by Make Design, Not War (MDNW on Themeforest) and available from Themeforest.… Read more