B2B inbound marketing and lead generation services.

About Us


etika marketing logoEtika (pronounced “et-eh-ka”) means “ethics” in several languages. We chose “Etika” for our name because we believe the only smart long-term marketing solutions are ethical ones. Google doesn’t penalize companies that provide value to their customers online and offline.

Etika Marketing LLC is located in Frisco, TX (part of the Dallas/Fort Worth Metroplex) and was founded by Karl Barndt, a marketing & sales technology consultant with more than 25 years of experience in marketing, and communications. Etika Marketing is a Salesforce.com registered consulting partner.

Karl is a 6x Salesforce Certified consultant with the following certifications: Developer, Admin, Advanced Admin, Sales Cloud Consultant, Service Cloud Consultant, and Pardot Consultant.

Our policy has always been to find the most efficient and cost-effective solutions to our clients’ problems. Karl’s combination of creative thinking, experience and easy comprehension of technology makes this happen.

Past clients have included Kodak, John Wiley & Sons, Random House, Rodale, AARP, Bausch & Lomb, JP Morgan Chase, GE Capital, University of Rochester, East Stroudsburg University, and many other companies from sole proprietors to Fortune 100 firms.

Connect with Karl on LinkedIn.

Salesforce.com Certified Admin logoSalesforce.com Certified Advanced Admin logoSalesforce.com Certified Force.com Developer logoSalesforce.com Certified Sales Cloud Consultant logoSalesforce.com Certified Service Cloud ConsultantCertified Salesforce Pardot ConsultantSalesforce.com Registered Consulting Partner