B2B inbound marketing and lead generation services.

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Simple Fixes To Make Your Content Mobile Friendly


Simple Fixes To Make Your Content Mobile Friendly

In my previous two blog posts about mobile-friendly content, I wrote about what I feel is missing from most of the marketing content delivered to mobile devices.

I mentioned technologies that I believed are coming in the near future or are only available now from a small handful of providers (usually at a rather high cost, too).… Read more

Mobile Marketing Is No Longer Optional


Mobile Marketing Is No Longer Optional

A few days ago, Movable Ink posted their US Consumer Device Preference Report for Q3 2013,  showing that 61% of email opens occurred on a mobile device like a phone or tablet. That’s more people opening emails on mobile devices than desktops (“desktop” referring to both desktop PCs and laptops.… Read more

Selecting a WordPress Theme for Inbound Marketing


Selecting a WordPress Theme for Inbound Marketing

With the re-launch of the Etika Marketing website under a new design, I thought it only appropriate for the inaugural blog post to discuss WordPress theme selection. The theme I’m using for this site is called Good Bones, by Make Design, Not War (MDNW on Themeforest) and available from Themeforest.… Read more