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Lead Generation


How Positive Thinking Can Kill Your Marketing


How Positive Thinking Can Kill Your Marketing

Don’t worry, I’m not going to launch into a rant about rainbows, puppies and unicorns, or the “let’s put it out to the universe” crap that masquerades as positive thinking. (Although that’s not bad idea for a future post.)

This week I’m looking at one example of how flawed thinking can kneecap your marketing efforts (and mine): Inbound marketing purism and the aversion to pop-ups.… Read more

Stalker or Helpful Salesperson? Using Lead Intel to Reach Out to Prospects


Stalker or Helpful Salesperson? Using Lead Intel to Reach Out to Prospects

Are you a creepy sales-stalker or just being helpful?

It depends on your timing and how you approach your prospects when using lead tracking software.

Today’s marketing automation and lead tracking software often allows marketers to identify individual leads and track their online activity, including visits to the marketer’s website, plus email opens and clicks.… Read more