A powerful headline is more than a sexy phrase or sentence. It’s the hardest working collection of words in your entire blog post or article. Think of your headline as the gateway to your article.
But, before we get into what goes into writing a powerful headline.… Read more
On October 31, I blogged about how one marketer dropped an f-bomb on his mailing list and paid the price with lost subscribers and customers.
It was more of a “what not to do” post.
Now I’d like to explore how you can recover from a blunder like this, the marketing equivalent of a “wardrobe malfunction.”
More cynical people might assume spin doctoring is in order, but the simplest solution usually requires little more than eating a jumbo slice of humble pie. … Read more
I was preparing this morning for my weekly webinar with the LinkedIn Inbound Networkers Group, where our topic was “Marketing Dos and Don’ts.” I remembered a doozy of a marketing “don’t” from two months ago: A pair of emails sent by a WordPress consultant to his email list.… Read more