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marketing malfunction

How to Recover from a “Marketing Malfunction”

How to Recover from a “Marketing Malfunction”

On October 31, I blogged about how one marketer dropped an f-bomb on his mailing list and paid the price with lost subscribers and customers.

It was more of a “what not to do” post.

Now I’d like to explore how you can recover from a blunder like this, the marketing equivalent of a “wardrobe malfunction.”

More cynical people might assume spin doctoring is in order, but the simplest solution usually requires little more than eating a jumbo slice of humble pie. … Read more