B2B inbound marketing and lead generation services.

content marketing


How Positive Thinking Can Kill Your Marketing


How Positive Thinking Can Kill Your Marketing

Don’t worry, I’m not going to launch into a rant about rainbows, puppies and unicorns, or the “let’s put it out to the universe” crap that masquerades as positive thinking. (Although that’s not bad idea for a future post.)

This week I’m looking at one example of how flawed thinking can kneecap your marketing efforts (and mine): Inbound marketing purism and the aversion to pop-ups.… Read more

The Easy, No-Fail Formula for Awesome Blog Post Ideas


The Easy, No-Fail Formula for Awesome Blog Post Ideas

What’s the one question novelists hate more than any other?

Well, I can’t speak for all novelists (especially since I’m not finished writing my own novel—yet), but one question certainly high up on that list would be, “Where do your ideas come from?”

Fortunately, business bloggers should have an easier time answering this question.… Read more

Why B2B Companies Need to Start Publishing Content Now


Why B2B Companies Need to Start Publishing Content Now

Most of January 2014 has seen a debate raging over Mark Schaefer’s “Content Shock” blog post in the content marketing community.

If you haven’t been following this debate through the hundreds of comments and more than 75 follow up blog posts and podcasts, here’s the short version:

According to Mark, new content output is exceeding consumers’ ability to—well—consume it.… Read more

The “Death of Content Marketing” Controversy


The “Death of Content Marketing” Controversy

The brouhaha surrounding the recent blog post by Mark Schaefer about “Content Shock” pushed me to finally write this post. I’ve been holding off some time, mostly because I didn’t want to be accused of being a “Negative Nancy.”

People in sales (and, to a lesser extent, marketing) tend to immerse themselves in a cult of positivity, most likely because it’s so damn hard for many salespeople to keep plugging away every day, facing frustration and rejection.… Read more