B2B inbound marketing and lead generation services.

Inbound Marketing


How Positive Thinking Can Kill Your Marketing


How Positive Thinking Can Kill Your Marketing

Don’t worry, I’m not going to launch into a rant about rainbows, puppies and unicorns, or the “let’s put it out to the universe” crap that masquerades as positive thinking. (Although that’s not bad idea for a future post.)

This week I’m looking at one example of how flawed thinking can kneecap your marketing efforts (and mine): Inbound marketing purism and the aversion to pop-ups.… Read more

The Easy, No-Fail Formula for Awesome Blog Post Ideas


The Easy, No-Fail Formula for Awesome Blog Post Ideas

What’s the one question novelists hate more than any other?

Well, I can’t speak for all novelists (especially since I’m not finished writing my own novel—yet), but one question certainly high up on that list would be, “Where do your ideas come from?”

Fortunately, business bloggers should have an easier time answering this question.… Read more

Stalker or Helpful Salesperson? Using Lead Intel to Reach Out to Prospects


Stalker or Helpful Salesperson? Using Lead Intel to Reach Out to Prospects

Are you a creepy sales-stalker or just being helpful?

It depends on your timing and how you approach your prospects when using lead tracking software.

Today’s marketing automation and lead tracking software often allows marketers to identify individual leads and track their online activity, including visits to the marketer’s website, plus email opens and clicks.… Read more

Why B2B Companies Need to Start Publishing Content Now


Why B2B Companies Need to Start Publishing Content Now

Most of January 2014 has seen a debate raging over Mark Schaefer’s “Content Shock” blog post in the content marketing community.

If you haven’t been following this debate through the hundreds of comments and more than 75 follow up blog posts and podcasts, here’s the short version:

According to Mark, new content output is exceeding consumers’ ability to—well—consume it.… Read more

The “Death of Content Marketing” Controversy


The “Death of Content Marketing” Controversy

The brouhaha surrounding the recent blog post by Mark Schaefer about “Content Shock” pushed me to finally write this post. I’ve been holding off some time, mostly because I didn’t want to be accused of being a “Negative Nancy.”

People in sales (and, to a lesser extent, marketing) tend to immerse themselves in a cult of positivity, most likely because it’s so damn hard for many salespeople to keep plugging away every day, facing frustration and rejection.… Read more

Simple Fixes To Make Your Content Mobile Friendly


Simple Fixes To Make Your Content Mobile Friendly

In my previous two blog posts about mobile-friendly content, I wrote about what I feel is missing from most of the marketing content delivered to mobile devices.

I mentioned technologies that I believed are coming in the near future or are only available now from a small handful of providers (usually at a rather high cost, too).… Read more

Do Mobile Users Require Different Content?


Do Mobile Users Require Different Content?

My previous post discussed the need for website and email design better suited for viewing on mobile devices–as anyone who has tried to view a non-mobile-optimized website on a smartphone understands.

Responsive design is one of the easiest ways to adjust a website’s layout and fonts to fit the size of the screen being viewed.… Read more

Mobile Marketing Is No Longer Optional


Mobile Marketing Is No Longer Optional

A few days ago, Movable Ink posted their US Consumer Device Preference Report for Q3 2013,  showing that 61% of email opens occurred on a mobile device like a phone or tablet. That’s more people opening emails on mobile devices than desktops (“desktop” referring to both desktop PCs and laptops.… Read more

How and Why to Hide Your PDF Content from Search Engines


How and Why to Hide Your PDF Content from Search Engines

This blog post is the result of a recent discussion started on the LinkedIn HubSpot Partners Group about PDF files and duplicate blog content penalties. (Note: This group is a closed group, so you won’t be able to view the discussion if you’re not a member, sorry.)

I made a few suggestions in the LinkedIn discussion about hiding PDFs from search engines, but I realized that this topic required a much longer treatment to be useful.… Read more