Last week we explored what makes a kick-ass blog post headline. Closely related, but with their own challenges, are irresistible email subject lines.
The challenge: Write an email subject line so urgent and compelling that it demands to be opened RIGHT NOW, while at the same time steering clear of SPAM filter triggers.… Read more
In my previous two blog posts about mobile-friendly content, I wrote about what I feel is missing from most of the marketing content delivered to mobile devices.
I mentioned technologies that I believed are coming in the near future or are only available now from a small handful of providers (usually at a rather high cost, too).… Read more
My previous post discussed the need for website and email design better suited for viewing on mobile devices–as anyone who has tried to view a non-mobile-optimized website on a smartphone understands.
Responsive design is one of the easiest ways to adjust a website’s layout and fonts to fit the size of the screen being viewed.… Read more
A few days ago, Movable Ink posted their US Consumer Device Preference Report for Q3 2013, showing that 61% of email opens occurred on a mobile device like a phone or tablet. That’s more people opening emails on mobile devices than desktops (“desktop” referring to both desktop PCs and laptops.… Read more
On October 31, I blogged about how one marketer dropped an f-bomb on his mailing list and paid the price with lost subscribers and customers.
It was more of a “what not to do” post.
Now I’d like to explore how you can recover from a blunder like this, the marketing equivalent of a “wardrobe malfunction.”
More cynical people might assume spin doctoring is in order, but the simplest solution usually requires little more than eating a jumbo slice of humble pie. … Read more
I was preparing this morning for my weekly webinar with the LinkedIn Inbound Networkers Group, where our topic was “Marketing Dos and Don’ts.” I remembered a doozy of a marketing “don’t” from two months ago: A pair of emails sent by a WordPress consultant to his email list.… Read more