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Simple Fixes To Make Your Content Mobile Friendly


Simple Fixes To Make Your Content Mobile Friendly

In my previous two blog posts about mobile-friendly content, I wrote about what I feel is missing from most of the marketing content delivered to mobile devices.

I mentioned technologies that I believed are coming in the near future or are only available now from a small handful of providers (usually at a rather high cost, too).… Read more

Do Mobile Users Require Different Content?


Do Mobile Users Require Different Content?

My previous post discussed the need for website and email design better suited for viewing on mobile devices–as anyone who has tried to view a non-mobile-optimized website on a smartphone understands.

Responsive design is one of the easiest ways to adjust a website’s layout and fonts to fit the size of the screen being viewed.… Read more

Mobile Marketing Is No Longer Optional


Mobile Marketing Is No Longer Optional

A few days ago, Movable Ink posted their US Consumer Device Preference Report for Q3 2013,  showing that 61% of email opens occurred on a mobile device like a phone or tablet. That’s more people opening emails on mobile devices than desktops (“desktop” referring to both desktop PCs and laptops.… Read more

How to Recover from a “Marketing Malfunction”


How to Recover from a “Marketing Malfunction”

On October 31, I blogged about how one marketer dropped an f-bomb on his mailing list and paid the price with lost subscribers and customers.

It was more of a “what not to do” post.

Now I’d like to explore how you can recover from a blunder like this, the marketing equivalent of a “wardrobe malfunction.”

More cynical people might assume spin doctoring is in order, but the simplest solution usually requires little more than eating a jumbo slice of humble pie. … Read more