Don’t worry, I’m not going to launch into a rant about rainbows, puppies and unicorns, or the “let’s put it out to the universe” crap that masquerades as positive thinking. (Although that’s not bad idea for a future post.)
This week I’m looking at one example of how flawed thinking can kneecap your marketing efforts (and mine): Inbound marketing purism and the aversion to pop-ups.… Read more
On October 31, I blogged about how one marketer dropped an f-bomb on his mailing list and paid the price with lost subscribers and customers.
It was more of a “what not to do” post.
Now I’d like to explore how you can recover from a blunder like this, the marketing equivalent of a “wardrobe malfunction.”
More cynical people might assume spin doctoring is in order, but the simplest solution usually requires little more than eating a jumbo slice of humble pie. … Read more