B2B inbound marketing and lead generation services.

mistakes


How Positive Thinking Can Kill Your Marketing


How Positive Thinking Can Kill Your Marketing

Don’t worry, I’m not going to launch into a rant about rainbows, puppies and unicorns, or the “let’s put it out to the universe” crap that masquerades as positive thinking. (Although that’s not bad idea for a future post.)

This week I’m looking at one example of how flawed thinking can kneecap your marketing efforts (and mine): Inbound marketing purism and the aversion to pop-ups.… Read more

How to Recover from a “Marketing Malfunction”


How to Recover from a “Marketing Malfunction”

On October 31, I blogged about how one marketer dropped an f-bomb on his mailing list and paid the price with lost subscribers and customers.

It was more of a “what not to do” post.

Now I’d like to explore how you can recover from a blunder like this, the marketing equivalent of a “wardrobe malfunction.”

More cynical people might assume spin doctoring is in order, but the simplest solution usually requires little more than eating a jumbo slice of humble pie. … Read more