B2B inbound marketing and lead generation services.


Do Mobile Users Require Different Content?


Do Mobile Users Require Different Content?

My previous post discussed the need for website and email design better suited for viewing on mobile devices–as anyone who has tried to view a non-mobile-optimized website on a smartphone understands.

Responsive design is one of the easiest ways to adjust a website’s layout and fonts to fit the size of the screen being viewed.… Read more

Mobile Marketing Is No Longer Optional


Mobile Marketing Is No Longer Optional

A few days ago, Movable Ink posted their US Consumer Device Preference Report for Q3 2013,  showing that 61% of email opens occurred on a mobile device like a phone or tablet. That’s more people opening emails on mobile devices than desktops (“desktop” referring to both desktop PCs and laptops.… Read more

How and Why to Hide Your PDF Content from Search Engines


How and Why to Hide Your PDF Content from Search Engines

This blog post is the result of a recent discussion started on the LinkedIn HubSpot Partners Group about PDF files and duplicate blog content penalties. (Note: This group is a closed group, so you won’t be able to view the discussion if you’re not a member, sorry.)

I made a few suggestions in the LinkedIn discussion about hiding PDFs from search engines, but I realized that this topic required a much longer treatment to be useful.… Read more

How to Recover from a “Marketing Malfunction”


How to Recover from a “Marketing Malfunction”

On October 31, I blogged about how one marketer dropped an f-bomb on his mailing list and paid the price with lost subscribers and customers.

It was more of a “what not to do” post.

Now I’d like to explore how you can recover from a blunder like this, the marketing equivalent of a “wardrobe malfunction.”

More cynical people might assume spin doctoring is in order, but the simplest solution usually requires little more than eating a jumbo slice of humble pie. … Read more

Selecting a WordPress Theme for Inbound Marketing


Selecting a WordPress Theme for Inbound Marketing

With the re-launch of the Etika Marketing website under a new design, I thought it only appropriate for the inaugural blog post to discuss WordPress theme selection. The theme I’m using for this site is called Good Bones, by Make Design, Not War (MDNW on Themeforest) and available from Themeforest.… Read more